A new brand for Northeastern Ontario
Welcome to The Seven
Recognizing the need to refresh their brand to attract and connect with new and returning visitors, TNB developed a exciting new identity for Northeastern Ontario.
Our consultants conducted custom research with potential tourists and stakeholders, which then informed new target visitor personas. We built on this research to developed a comprehensive brand book and guidelines to attract visitors. This was brought to life through a new landing page and video content strategy.
Feedback from the client and tourism stakeholders was immediate. They love the fresh approach, which has had the added benefit of enabling them to see their own destination in a new light.
Driving Visitors to Operators
The New Business consulted on and prepared a Digital Strategy for Northeastern Ontario. After in-depth consultations, our team presented the DMO with 15 clear recommendations.
Our approach recommended that blog posts on the Northeastern Ontario site drive traffic to operators, as opposed to the magazine-style stories seen on the other DMO websites. Increased social media presence with small strategic spends, an aggressive Search Engine Marketing campaign, email marketing, and surveys all became part of their day-to-day online marketing mix.
Drive E-commerce Sales
With the new brand, the client wanted a way to sell merchandise that showed off the new brand with pride. TNB set up a digital extension of their gift shop and integrated it with their new website.
Services Provided:
Branding identity (visual identity & guidelines)
Brand promise, tagline, key messages
Brand positioning/story & brand pillars
Strategy for target visitor personas & profiles
Visual templates for social media content & ads
Website design & development
Content strategy (SEO)
Social media video
Results
After the implementation of TNB’s digital strategy, the site saw a 340% increase in traffic year-over-year, with over 10K leads to partners. There was an increase in engagement in NeONT social media of 725% (measured through new fans, likes, comments, and shares) with over 1,000 virtual guidebook downloads in the first quarter of implementation.